Monday, June 18, 2012

The MOF (Mauli Ola Foundation) COOL DUDE Tour 2012 rolls into La Jolla Shores


The MOF (Mauli Ola Foundation) COOL DUDE Tour2012 rolls into La Jolla Shores.

On Sunday June 17 the Mauli Ola Foundation 2012 COOL DUDE Tour made it's fifth stop in it's nationwide tour at La Jolla Shores California. The Mauli Ola Foundation exists to introduce surfing as a natural treatment to people with genetic disorders. Since 2007 MOF has concentrated on the amazing connection between Surfing and Cystic Fibrosis.

With a backdrop of ideal sunny weather and good sized surf, young Cystic Fibrosis patients and their families enjoyed top notch surfing instruction from local and international surf stars. Among those helping out with the lessons were Shawn "Barney" Barron of Mavericks fame, big wave rider David Langer and  Kalani Robb  from Hawaii's North Shore. Representing the local instructors was Kara Kraszewski of Menehune Surf School in La Jolla

"A big mahalo to the community of La Jolla Shores for granting  permission to hold an event on their beach. There’s a lot of private homes, but the HOA and the community were very supportive of our cause, and they granted us the use of their beach."said MOF Surf Experience Director, Bobby Serna.

The MOF Surf Experience Days impart the message of natural saline therapy.  Serna is passionate about Mauli Ola Foundation’s partnering with hospitals, explaining that these ongoing hospital partnerships are crucial in “leading families to understand that it is a medical treatment we are providing.”

The CF patients down at La Jolla Shores ranged in age from 5 years old to young adults. For MOF Surf Experience Director, Bobby Serna, watching these kids build self-esteem through surfing is one of the most rewarding aspects of his job. “Most of these kids, no matter how athletic they are, they’ll eventually have a CF episode where they lack stamina and become out of breath.”  Though feeling different while participating in athletic activities can take a toll on their self-esteem, Mauli Ola, which  means "Breath of Life" in Hawaiian, provides a safe and encouraging environment where these kids can just be kids and feel like they are succeeding out there on the waves.

“Anything to put a smile on their faces and to help these kids live a longer and happier life” said Bobby Serna

The events and the Cool Dude tour is made possible by numerous sponsors including etnies, Skull Candy, Ambry Genetics, Hybrid, Flexfit, Screen Candy, and Vitamin Water. Organic Snack provider at the La Jolla Shores event was Whale Tails Tortilla Chips.

The Mauli Ola La Jolla CF Surf day continues the "Cool Dude" tour that kicked off May 5 at Churches State Beach in San Clemente, California. with professional surfers embarking on a National Tour introducing surfing as a natural treatment for Cystic Fibrosis in HI, CA, TX, FL, SC, NC, VA, MD, NJ, NY, MA and RI. 

To Learn More about MOF visit : www.mauliola.org

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