Aug 1, 2013
August 1, 2013: Whale Tails Tortilla Chips, LLC. received official verification from the Non-GMO Project
on July 19, 2013 for its entire line of Whale Tails Chips® tortilla
chips: Alaea Hawaiian Sea Salt, Deep Blue Corn with Chia Seeds, and
their savory Hawaiian Barbeque flavor sweetened with tropical
sun-ripened mango.
“We are proud that our product line has met the high standard required to become Non-GMO Project
Verified. Whale Tails Chips® believes that food choices matter to our
water resources and consumers have a right to know what is in their
foods." stated Ric Kraszewski,Co Founder of Whale Tails Tortilla Chips®.
The company shares the concerns surrounding GMOs, their relationship to food allergies, the unknown health implications of introducing GMO
ingredients into our food supply, and the effects of commercial
herbicides and pestcides on our waterways. When Kraszewski and his wife,
Terry, launched the updated Whale Tails Tortilla Chip product line in
2011 they wanted to promote their giving back to ocean conservation
approach and believed that using simple, un-compromised Non-GMO
ingredients was important. The company had already earned the
reputation as the top mission driven healthy snack company in Southern
California. In 2012 the company gave back over $14,000 to the Non
Profit Wyland Foundation. Terry Kraszewski, Co Founder and CEO, said
that their updated bags were a collaboration with the world-renowned
marine artist and environmentalist, Wyland of Laguna Beach. Wyland has
done more than any other artist to raise awareness of the beauty of life
on our blue planet. The non profit Wyland
Foundation is actively engaged in teaching millions of students around
the country about the importance of conserving our oceans, river, lakes,
streams, and wetlands. Both Whale Tails and Wyland hold fast to a
simple goal of promoting, protecting, and preserving the world’s ocean,
waterways, and marine life. This commitment to ocean life has been
integral to both the product and the mission of Whale Tails Tortilla
Chips since their inception. In order to pursue this shared aim, Whale
Tails Tortilla Chips donates 10 percent from their bags of chips to the
Wyland Foundation. "That’s the key to making a difference." says Steve
Creech, the vice president of Wyland Worldwide "the revenue raised from
the chips sales will go towards our clean water mobile learning center.
This program travels to schools across the nation to educate children
about urban runoff, habitat destruction and the importance of
collaboratively managing water as a shared resource.”
Whale Tails Chips® incorporates organic blue and yellow corn,
gourmet sea salts, chia seeds, and mango for a more nutritious snack
food alternative. The product line has received an enthusiast reception
in the food industry because of its high-quality ingredients and their Non-GMO Project verification.
In addition to being Non-GMO Project Verified, the product line is also Gluten Free, Certified Kosher, Low Sodium and does not contain any artificial ingredients.
About the Non-GMO Project: The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Find out more at www.nongmoproject.org.
About Whale Tails Tortilla Chips, LLC:
A pioneer in the
organic tortilla chip industry, Whale Tails Tortilla Chips produces
snacks under the Whale Tails brand. We are guided by a simple premise:
to make products that people can enjoy while playing the most active and
important role in the sustainability loop. The economy is a
wholly-owned subsidiary of the environment. With every drop of water you
drink, every breath you take, you're connected to the sea. No matter
where on Earth you live. Most of the oxygen in the atmosphere is
generated by the sea. The ocean drives climate and weather, stabilizes
temperature, shapes Earth's chemistry. Water from the sea forms clouds
that return to the land and the seas as rain, sleet and snow, and
provides home for about 97 percent of life in the world. Supporters of
Whale Tails Tortilla Chips know their food choices are essential. Their
choices will either complete the process or allow it to break down into
what becomes just another marketing spin. Let’s make sure the Earth is
the only thing spinning at the end of the day and we leave our children a
home that they can enjoy for many generations to come.
Today, Whale Tails Chips are available at Whole Foods Markets and
other fine retailers.For more information about our products visit: http://www.WhaleTailsChips.com or contact Ric Kraszewski at whaletailchips@gmail.com
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